Date: 11 January 2013
Visit Malaysia Year 2014 campaign to formally launch Jan 19.
WHILE 2014 may be still a year away, both the Ministry of
Tourism and Tourism Malaysia are already making preparations for Visit Malaysia
Year (VMY) 2014, vowing to look into areas such as tourism infrastructure,
security and next year’s event line-up.
A target of 28 million tourists has been set for the VMY
campaign, two million more than this year’s goal of 26 million, revealed
tourism minister Ng Yen Yen during a press conference today.
Having received the green light from the Cabinet for the VYM
2014 since July 2012, it was not until October that a secretariat for the
campaign was set up. Ng said: “We don’t want to rush into things. We want to do
it well and prepare the country to welcome the world. Hence, this whole year,
we will be preparing the nation for Visit Malaysia next year. Areas we will
look at include tourism infrastructure, security, and introducing new events in
2014 and hyping up existing events.”
From January 18, a three-day carnival will take place at the
Bukit Jalil National Stadium in Kuala Lumpur to create awareness of the
economic importance of Visit Malaysia. The promotional campaign, together with
its logo and theme song, will be officially launched by Malaysian prime
minister Mohd Najib Tun Abdul Razak on January 19.
By S Puvaneswary, Kuala Lumpur
Copyright TTG Asia Media Pte Ltd © 2013
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