Date: 7 January 2013
MyCEB boost for tourism industry.
The Malaysia Convention and Exhibition Bureau (MyCEB) aims
to improve the number of business tourist arrivals and organise more
international events to boost the country’s tourism industry. The non-profit
organisation serves as a central hub in assisting event planners to bid and
stage international businesses and major events in Malaysia.
Chief executive officer Zulkefli Sharif said business
delegates are interested in Malaysia as statistics have shown that it received
a steady number of business visitors compared to neighbouring countries.
“In 2012, we managed to secure 24 international meetings
which would bring RM342 million in economic impact to the country. It is also
our goal to grow international business events visitors from 5% to 8% of
overall tourists arrivals, which is estimated at 25 million as of 2012.”
Apart from business delegates, he said MyCEB aims to bring
in more visitors via world class international events. “Through our
international events unit, we have brought in events such as Future Music
Festival Asia 2012, MTV Worldstage 2012, Shrek the Musical and even the recent
Jennifer Lopez concert where it brought in a revenue of RM25 million.
“Next year MyCEB will be working closely with the Ministry
of Tourism in the upcoming Visit Malaysia 2013/2014 and will bring in
international events such as 110th Harley Davidson Anniversary Festival, World
Debating Championship, MuayThai World Championship as well as international
artists where we aim to have three new events annually and create over 8,000
new jobs.”
MyCEB has been in effort to improve the tourism industry as
a whole for the past three years focusing on supporting the growth of the
business. The organisation’s revenue currently stands at RM762.5 million out of
the targeted RM900 million.
Copyright @ 2012 Malay Mail Sdn. Bhd.
No comments:
Post a Comment