Date: 22 February 2013
Travel consultants to be accredited as professionals
Lee Pei Qi, reporting from NATAS Travel 2013
THE NATIONAL Association of Travel Agents Singapore (NATAS)
will officially launch an accreditation programme for Singapore agency
professionals on March 14. Speaking to TTG Asia e-Daily on the sidelines of the
NATAS Travel 2013 which opened today, NATAS CEO Robert Khoo said the programme
recognised one’s ability to be a travel consultant.
In comparison, the existing CaseTrust-NATAS Joint
Accreditation Scheme, run by the Consumers Association of Singapore (CASE) and
NATAS, acknowledges the company rather than its workers.
Under the new accreditation scheme, candidates must attend
training modules and sit a test in order to be certified. Said Khoo: "This
programme will give recognition to those who put in the effort to improve their
service and will also make them proud of themselves."
Travel consultants TTG Asia e-Daily spoke to said the new
programme would help improve the overall quality of the industry.
ASA Holidays' head of marketing communications, Eileen Oh,
said: "This will not only benefit consumers, but the company’s brand image
will improve as they can announce they have certified, capable staff."
CTC Travel’s senior vice-president of marketing & public
relations, Alicia Seah, said CTC Travel aimed for all its 120 staff to be
accredited under the programme by early next year. She said: "This can be
a badge of honour for our staff and will help differentiate service excellence
levels in this competitive industry."
Khoo is hopeful that accreditation will soon be the
benchmark for all travel and tourism industry professionals to measure
themselves. He aims to eventually get at least 50 per cent of his members’
workforce certified, adding this would be "fantastic”.
Copyright TTG Asia Media Pte Ltd © 2013
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