DRH Set To Attract More International Business Travellers.

Date: 28 February 2013

DRH Set To Attract More International Business Travellers.

KUALA LUMPUR, Feb 28 (Bernama) -- Destination Resorts and Hotels (DRH) is set to lure more international business travellers and tourists to Malaysia with its exciting developments that are expected to elevate the business tourism landscape in the region.

In a statement issued today, DRH said it has participated in the Asia-Pacific Incentives & Meetings Expo (AIME), which was held in Melbourne, Australia recently, to reinforce its standing as a leader in the business and introduce its meetings, incentives, conferences, and exhibitions (MICE) and leisure offerings that cater to a wide range of tourists.

"We understand that we must have an edge over our competitors as the MICE industry is growing so rapidly that it is now even more dynamic compared to years ago. From business travellers and delegates, leisure holiday makers and golf aficionados to families and honeymooners, all our destinations will draw visitors of different interests and provide a new level of excitement and experience, including creating value for event organisers for every event held at our destinations," said Managing Director Nadziruddin Basri.

DRH, a master planner, investor and developer of destination resorts in the country, is currently developing several premium business destinations in Johor that will elevate the MICE offerings in the region.

One of DRH's main developments is Desaru Coast which is poised to be the region's first luxury integrated destination. Desaru Coast spans over 3,900 acres of land along a 17 kilometre beach fronting the magnificent South China Sea and will be developed in three phases with the Phase 1 of Desaru Coast due for completion in 2015. DRH said the multi-billion dollar destination resort will boast a state-of-the-art MICE venue, the Desaru Convention Centre, which could accommodate up to 1,000 persons.

Also in the state of Johor, another key development under DRH's portfolio is the Little Red Cube in Puteri Harbour, the luxury waterfront development in Nusajaya, Johor, which houses an internationally renowned hotel brand, Traders Hotel, and a family-oriented theme park.

In addition, DRH is developing LEGOLAND Hotel Malaysia in Nusajaya, Johor, which is scheduled to open its doors in 2014, which will be the first LEGO-themed hotel in Asia and the fourth in the world.

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