Date: 7 March 2013
More than 150 local and international brands to be showcased
at shoe fair.
PUTRAJAYA: The Malaysia International Shoe Festival (MISF)
is back for the fourth consecutive year with more than 150 local and
international brands being showcased. Among the highlights of the fair from
March 29 to 31 at Hall 2 of the Putra World Trade Centre will be a showcase of
the latest collection by Malaysia's tourism ambassador and shoe couturier,
Datuk Dr Jimmy Choo.
“Malaysia has been ranked 19th worldwide in terms of our
shoe exports. Half of the 68 million pairs made in our country yearly were sold
to overseas markets. Our footwear export has fetched US$200mil (RM621mil) from
markets such as Brazil, the United Kingdom, Mexico and Asean countries. I trust
that the MISF 2013 will be well-received by tourists and shoe enthusiasts
alike,” Tourism Minister Datuk Seri Dr Ng Yen Yen said at the soft launch of
the festival here yesterday.
Other activities expected at the festival include a shoe
fashion show, a Malaysia footwear design competition and an exhibit of works by
young designers.
A brand new Hyundai i10 worth RM56,000 also awaits a lucky
visitor who can successfully guess the value of the shoes on display inside the
car at the fair. The car is sponsored by Hyundai-Sime Darby Motors Sdn Bhd. The
contest is open to any visitor who spends RM300 and above at the festival and
shares a photo of the MISF 2013 on the festival's Facebook page.
The MISF 2013 is organised by the Tourism Ministry and the
Malaysian Footwear Manufacturers Association in conjunction with the Grand Prix
Sale. The four-day exhibition, themed 1Malaysia Walking in Unity, Sole of the
Nation, kicks-off with a special preview for trade buyers on the first day.
Others can visit the fair on subsequent days from 10.30am to 8.30pm.
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