Thursday 17 January 2013

Malaysia beats neighbours to K-pop awards.


Date: 11 January 2013

Malaysia beats neighbours to K-pop awards.

KUALA LUMPUR: Malaysia beat two other countries in the region to host the Samsung Galaxy 27th Golden Disk Awards (GDA), the event’s organiser said. Mediartncomm Co Ltd Director Seo Nak-Won said Malaysia was chosen because of its growing reputation as an international host.

Founded in 1986 and referred to as the Grammy Awards of Korea, the GDA is South Korea’s most prestigious K-pop music awards show and is presented annually for outstanding achievement in the music industry. The awards will be held at the Sepang International Circuit and will bring along the top Hallyu acts in the music scene.

“Malaysia has been pushing not only in tourism but also as the preferred destination for meetings, incentives, conventions, exhibitions and major events. The hosting of the event will be timely and will further enhance its profile as the host for major events. The Malaysia Convention and Exhibition Bureau (MyCEB) has been very supportive in assisting us in hosting this event,” Seo said.

Seo said most of the Korean artists are also keen to come to Malaysia due to its diverse and unique cultures as well as strong support by Malaysian fans for the Korean music industry. Besides that, Malaysia has the most K-pop fans in South-East Asia, thus wooing the organiser into hosting the prestigious event as a “gift” to the loyal and supportive fans.

“We’ve so far invested about RM11.4 mil in terms of venue, on advertisements and promotions. This will be the biggest South Korean music festival ever organised in Malaysia,” he said. So far, Malaysia is the second country after Japan to host the GDA outside South Korea.

Seo said the difference between the GDA hosted in Japan and Malaysia is that this event will either take on a music festival / party theme for two days where only standing tickets are available for sale as opposed to the one held in Japan where audience had allocated seats.

Tickets for the Samsung GALAXY zone (RM999) and Hallyu Zone (RM199) are currently available for sale. All tickets for the Rockpit zone (RM688) have sold out.

To date, 25 K-pop stars have confirmed their attendance for the event which will be held on Jan 15 and 16. Among the top artistes attending are G-Dragon, the leader of Big Bang, CNBlue, T-ARA, Super Junior, Beast and many more.

Hosted by Mediartncomm Co Ltd, the event is also supported by MyCEB and presented by Samsung Malaysia Electronics as title sponsor. - Bernama


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