Tourism Minister Reaches Out To International Audience.

Date: 22 January 2013

Tourism Minister Reaches Out To International Audience.

VIENTIANE - Tourism Minister Datuk Seri Dr Ng Yen Yen has reached out to the international audience, via meetings with international tourism package buyers and travel writers, to promote the Malaysian tourism industry during the Asean Tourism Forum (ATF) here.

Hosting an open house at a hotel here Tuesday night, she briefed them on the development of the Malaysian tourism industry and its aspirations, including campaigning for the Visit Malaysia Year (VMY) 2014. They were treated with the taste of Malaysian food and cultural show.

More than 470 buyers from 56 countries, as well as 150 travel writers, attended the ATF 2013, the annual Asean leading tourism trade show.

Earlier in the day, Tourism Malaysia chairman Datuk Dr Victor Wee and its director-general, Datuk Mirza Mohammad Taiyab, hosted lunch in a packed dining hall for foreign travel writers. They hailed from Australia, Greece, Italy, Hong Kong, Poland, Canada, Russia, Germany, Sweden, Denmark, Belgium, United Kingdom, Turkey, United States, Ireland and India. They were shown a video presentation on the Malaysian tourism industry's achievement and vision.

Later, Dr Mirza briefed them on the development and future direction of the Malaysian tourism industry in promoting the VMY 2014 and the challenges in meeting the target of doubling the number of tourist arrivals and tripling the receipts by 2020, at the Lao International Trade Exhibition and Convention Centre (Lao ITECC) here.

Dr Ng also opened the Malaysian Pavilion comprising 52 booths of Malaysian exhibitors and tourism package sellers at the Lao ITECC. She also gave several interviews to the local media.

By Jamaluddin Muhammad

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