Date: 31 January 2013
Malaysia's knights brings shine to MICE business.
TEN more individuals have joined Malaysia Convention and
Exhibition Bureau's (MyCEB) successful Kesatria 1Malaysia ambassador programme
to help bring the country closer to its long-term target of growing business
tourism arrivals from the current five per cent to eight per cent by 2020.
Launched in 2012, the programme started off with 17
kesatrias (TTG Asia e-Daily, August 2, 2012) or knights in the Malay language.
Since then, it garnered some 22 conference leads, translating to at least
46,000 delegate arrivals and RM552 million (US$177.7 million) in economic
benefits for the country.
The newly knighted appointees come from various key economic
sectors, including science and medicine, research and innovation, education and
law.
Mary Easaw, new to Kesatria 1Malaysia, is the chief
dietician, dietetic & food services at the National Heart Institute and
country representative of the American Overseas Dietetic Association. She said:
“With MyCEB’s support, we hope to bid for the Asia Congress of Dietetics 2016
or 2017 to be held in Malaysia. It will be so affordable and convenient for
local nutritionists and dieticians to attend, gain knowledge and present their
findings. It will be a great avenue to nurture personal and professional
development, skills and competencies.”
Zilfalil Alwi, a kesatria for the past one year and head of
the Malaysia Node of Human Variome Project, said: “With experience (gained
from) the successful bid for the Human Genome Meeting 2015 in Kuala Lumpur, I
shared pointers with other associations on how they can get support from MyCEB
to bid for international meetings and conferences.
“I am also encouraging them to appoint a professional
conference organiser. From my past experience, (manage the conference myself)
can be very stressful and taxing.”
By S Puvaneswary, Kuala Lumpur
Copyright @ TTG Asia Media Pte Ltd 2013
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