Date: 16 October 2012
Singapore hottest for Malaysian business travellers: Accor.
BUSINESS travellers in Malaysia have ranked Singapore as
their top destination in the third annual Accor Asia-Pacific Business Traveller
Research. According to research findings, the top three destinations visited by
Malaysian business travellers in the first six months of 2012 were Singapore
(61 per cent), Thailand (49 per cent) and Indonesia (42 per cent).
These hot favourites are expected to reign in the second
half of the year too, as 57 per cent of respondents are planning trips to
Singapore, 48 per cent to Thailand and 39 per cent to Indonesia.
The average Malaysian executive took 11 trips in the first
half of 2012. The total volume of trips is similar to the regional average, but
Malaysian business travellers took slightly more international (six) than
domestic (five) trips, compared to the average Asia-Pacific traveller who made
more domestic (seven) than international trips (four).
Malaysian business travellers were also found to spend an
average of US$105 per night, more than travellers from China (US$98) and Indonesia
(US$81). Singaporeans spent the most on accommodation, averaging US$156 per
night or US$468 per trip.
Quality of sleep is highly regarded among Malaysian business
travellers, with 70 per cent of respondents saying they care most about having
a comfortable bed when choosing a hotel, a factor more important than free
Internet (56 per cent) and a good quality bathroom (40 per cent).
The Accor Asia-Pacific Business Traveller Research, which
surveyed over 2,500 respondents from nine countries in Asia-Pacific, also
reported that executives from mainland China led the region in business travel,
with the average respondent taking 18 trips, 14 of which were domestic.
Singaporeans travelled the least, at seven trips in 1H2012.
By S Puvaneswary, Kuala Lumpur
Copyright @ TTG Asia Media Pte Ltd
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