Date: 6 March 2013
Tour operators to be educated on social media.
KUALA LUMPUR: Social media will be part of the Tourism
Ministry's education programme for tour operators and travel guides.
Minister Datuk Seri Dr Ng Yen Yen said social media must be
included to ensure the travel industry is up to date with current trends.
“When they apply for a licence to operate, they need to
undergo a two-day compulsory training course while those who want to renew
their licences have to attend a one-day continuous education course.
“So, the social media aspect will be included in both these
courses as it is important in improving the services and products provided to
tourists,” she said after launching the two-day 2nd Malaysia International
Tourism Bloggers Conference and Awards 2013 at the Kuala Lumpur Convention
Centre yesterday.
Dr Ng pointed out that the ministry had come out strong in
utilising social media in its promotional activities with the Cuti-Cuti
Malaysia's Facebook page receiving 1,365,925 likes.
By WONG PEK MEI pekmei@thestar.com.my
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