28th March, 2013
Jakarta Great Sale 2013 Aims to Draw Tourists From Asia and
Middle East.
The Jakarta Great Sale Festival 2013 will kick off in June
to offer discounted products in an effort to attract domestic buyers and draw
tourists from Asia and the Middle East to malls in the capital. The two-week
event will launch on June 1, in honor of Jakarta’s 486th anniversary. Handaka
Santosa, the head of the festival, said that the festival will combine
shopping, cultural and lifestyle events into one big event.
This year’s event will highlight Indonesian cuisine and
traditional crafts, in cooperation with the Indonesian Female Entrepreneurs and
Regional Crafts Council. This year, Handaka said, the festival has teamed up
with 74 shopping centers and other partners throughout the city to offer 20
percent to 70 percent off a myriad of products. Handaka added that the event
strives to draw tourists to malls across Jakarta.
“The Jakarta Great Sale Festival is also targeted to reach
the Asia and Middle East areas. We expect the tourists from those areas will be
attracted to come to Jakarta to enjoy the many discounts and to shop,” he said
during dinner with Jakarta Deputy Governor Basuki Tjahaja Purnama at City Hall
on Wednesday night.
Basuki said the annual event encourages people to come to
the city, spend money and experience all that Jakarta has to offer. “It’s
better if all products are discounted, not only certain brands. With many
products at a discounted price, people that come here would remember Jakarta,” Basuki
said.
Handaka said he was optimistic that campaigns across Asia
and the Middle East promoting the Jakarta Great Sale Festival would pay off
with a massive influx of buyers. He also told Kompas.com that he wants to show
Indonesians that they don’t need to go overseas to find great products at
affordable prices. Handaka said that the Jakarta Great Sale Festival 2013 is
expected to see 15 percent more money from transactions than last year’s event
,which reached Rp 10.7 trillion ($175 million). The organizer also said the
sale would strengthen the relations among business people in the city, increase
mall visitors by 20 percent and contribute to Jakarta’s tax income.
Sapta Nirwandar, vice minister of tourism and creative
economy, said the Jakarta Great Sale will bring many profits to the capital
city. “The event will increase Jakarta’s regional income and also increase the
tourists visiting the city,” Sapta said.
By: Lenny Tristia Tambun
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