Sabah a magnet for tourists.

27th March, 2013

Sabah a magnet for tourists.

SABAH, also known as the “Land Below The Wind”, is among one of the country's fastest growing economies driven mainly by its eco-tourism products, palm oil industry and other natural resources.

Home to the nation's highest peak Mount Kinabalu and world-class diving site Sipadan, Sabah draws hundreds of thousands of tourists from around the world annually.

The Tunku Abdul Rahman Islands off the Kota Kinabalu capital city is also a popular draw for local and foreign tourists seeking adventure sport holiday packages.

The Danum Valley rainforest conservation area also draws researchers from all over the globe as well as prominent visitors like Britain's Prince William and Kate Middleton last year.

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Cycling packages helping to promote local products too.

25th March, 2013

Cycling packages helping to promote local products too.

RAUB: The cycling packages introduced by the Tourism Ministry have helped to highlight locals products besides boosting domestic tourism, said minister Datuk Seri Dr Ng Yen Yen.

“In Felda Tersang, there are local fruits like buah saga and the various colours of bunga raya; some of the things which city folks may not even know exist,” she said. “The settlers, too, were not familiar with them. But after they took part in the cycling programme, they came to know about these during their stops,” she added.

Dr Ng said the making of parang had also long existed in Felda Tersang but some settlers knew about it only through the cycling trips. “The cycling packages we launched last year have proven to be one of the most popular tourism packages for locals and foreigners.

“We have expanded the packages into the Felda settlements. We started it in Felda Tersang which is some 45km from Raub town,” she said after taking part in the 10km Kayuhan Sihat@ Tersang held at Felda Tersang Satu here yesterday.

Dr Ng said also said that her ministry had funded the upgrade of fishing ponds in Felda Tersang so that these would become more attractive to visitors, joggers and cyclists. “Soon their surface will be full of teratai flowers and the landscaping will be enhanced too,” she said.

 Copyright@1995-2012 Star Publications (M) Bhd

Tourism Malaysia eyes promotion of niche market segments.

Date: 12 February 2013

Tourism Malaysia eyes promotion of niche market segments.

NEW YORK: The new vice-president at Tourism Malaysia's New York office has identified "good business potential" in certain niche market segments which will be promoted during his tenure. Ahmad Johanif Mohd Ali listed them as adventure, nature, diving, business travel and MICE (meetings, incentive travels, conferences and exhibitions).

"These segments are inherent with good business potential. But we also need to enhance the awareness of travellers from this part of the world about the attractions of Malaysia as a destination," Johanif, who arrived here two weeks ago, told Bernama in an interview on Tuesday.

Johanif noted that in a fiercely competitive place like New York, prices for long-haul flights were of crucial importance. "However, being a long-haul destination for American travellers, Malaysia's attractiveness can be further enhanced by offering it in combination with another destination in Southeast Asia such as Thailand or Singapore," he said.

Malaysia received a total of 240,134 visitors from the United States (US) in 2012, which was in fact, higher than the actual target of 230,000 visitors set for the US offices. The 2012 figures showed a 10.8 percent increase over 2011.

Another interesting segment inherent with good tourism potential is Malaysia's rainforests with their unique and exotic flora and fauna, which foreign visitors as well as students of ecology, botany and nature would find fascinating. Having been Tourism Malaysia's director in Sarawak before arriving in New York, Johanif has acquired good insights into the intricacies of nature and adventure tourism.

Johanif also discerned the cruise tourism segment as holding good promise for business, with this in mind, the New York office will attend the Miami Cruise Show scheduled for March in Miami. Tourism Malaysia is also eyeing for cruise ships to stop in Penang, Kota Kinabalu or Kuching en route to other destinations such as Singapore, Hong Kong or Japan. - Bernama

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