TAR confident of attracting more visitors to its theme park.

Date: 1st December 2012

TAR confident of attracting more visitors to its theme park. 

NUSAJAYA: Theme Attractions and Resorts Sdn Bhd (TAR) has no plans to issue annual passes to attract visitors to its Puteri Harbour Family Theme Park here. Managing director and chief executive officer Tunku Datuk Ahmad Burhanuddin said the current ticket selling system at the newly opened park worked well for the company.

“We are looking at ways on how to attract more visitors to our park from time to time by working closely with our business associates,’ he said.  Tunku Ahmad said this at the signing of strategic partnerships with eight partners worth RM10mil for the duration of three to five years.

The partners are ASTRO, RHB Bank, Coca-Cola, Canon, Panasonic, Dell, Mini Melts and KPJ Healthcare Bhd. Through these collaborations, the company is well positioned to further enhance visitor’s experience at the theme park.

“Since opening its doors on October 26, we have received 35,000 visitors of which 30% are from foreign countries,’’ he said.  Tunku Ahmad said with continuous promotions and collaborations with travel agents and tour companies, it was confident that the theme park would be able to attract more visitors.

He said with the opening of the Legoland Theme Park Malaysia and the Puteri Harbour Family Indoor Theme, Malaysians from outside Johor also now have good reason to visit the state. Tunku Ahmad said feedback from hotel operators in and around Johor Baru showed that they recorded good room occupancy rates since the opening of the two new theme parks in September and October.

“We also want to work together with other stakeholders to promote Iskandar Malaysia as a tourist destination in the region,’’ he said. Tunku Ahmad said tour agents and hotels could tailor packages to cater for tourists to visit not only the two theme parks but also other tourist attractions in Johor.

Separately, he said Prime Minister Datuk Seri Najib Tun Razak would be opening the Puteri Harbour Family Theme Park on Dec 6. TAR is a wholly-owned subsidiary of Khazanah Nasional Bhd incorporated in 2009 to develop and operate themed attractions and resorts to enhance the leisure and tourism industry in Malaysia.

By ZAZALI MUSA zaza@thestar.com.my 

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