Date: 22 November, 2012
1Malaysia year-end sale returns with promotions and
activities.
MALAYSIA- The Minister of Tourism, YB Dato’ Sri Dr. Ng Yen
Yen has launched the 1Malaysia Year-End Sale (1MYES). The 1MYES, which will be
held until 01 January 2013, aims to encourage shoppers from all over the world
to come to Malaysia to celebrate the last two months of the year with a
fabulous shopping experience.
One of three major shopping seasons in the country, 1MYES is
the end-of-year shopping event that ends the year in style. The 1Malaysia GP
Sale coincides with the Formula One Grand Prix in KL in March and the 1Malaysia
Mega Sale Carnival is held during the summer holidays.
Shopping is a lucrative sector of Malaysia’s tourism
industry. It holds the second biggest share of tourist expenditure after
accommodation. Last year, tourists spent RM17.5 billion on shopping which
constituted 30% of the total receipts of RM58.3 billion. It recorded a growth
of 8 percent against the figure in 2010 (RM16.2 billion). In 2000, when the
first Malaysia Mega Sale Carnival was organised, shopping only constituted
23.1% of total tourist expenditures.
Foreign tourists and locals alike have 55 days to take
advantage of the discounts and special offers put together by various shopping
malls nationwide. The shopping malls will host numerous events to make Malaysia
the place to go for shopping, fashion and food throughout November and
December.
In Kuala Lumpur, the Sungei Wang Plaza shopping mall will
offer its visitors a chance to win a pair of Yoga Lin Concert tickets while the
Kenanga Wholesale City will organise a treasure hunt to challenge its shoppers.
The Mines shopping mall in Seri Kembangan, Selangor will run a competition to
win a 2 day, 1 night stay for four at the Golden Palm Villa in Sepang, a gold
set from Poh Kong and other prizes. In Penang, a Garfield and Friends Meet
& Greet will take place at the Queensbay Mall while the 1st Avenue mall
invites shoppers to participate in a kolam design competition to get into the
spirit of Deepavali. The East Coast Mall in Kuantan, Pahang has workshops for
Christmas clay doll painting, Christmas card decoration, Christmas origami and
New Year card design for its visitors. The Boulevard shopping mall and the
Imperial mall in Sarawak will entice its visitors with the “Buy & Fly!”
Lucky Draw Contest which offers return tickets to Taiwan, Hong Kong, Japan and
South Korea.
MasterCard cardholders will get the opportunity to walk away
with instant redemptions and exciting competition prizes at participating malls
in Malaysia.
The KL Fashion Weekend will be held on 21 and 22 November
2012 at the Kuala Lumpur Performing Arts Centre in Sentul, Kuala Lumpur. The
two-day fashion showcase will present fashion shows featuring new trends for
hair, make-up and fashion from the Autumn-Winter 2012/2013 collection. The
participating departmental stores include Debenhams and Metrojaya.
Kuala Lumpur has been ranked the second best shopping
destination in Asia Pacific – as reported by the latest Global Shopper Index,
cementing its position as a shopping paradise. The report stated that Kuala
Lumpur’s specific strength is its ability to combine low prices with a good
range of products in a large number of stores. It also took note of the
Government's mammoth investments in developing KLCC and Bukit Bintang as a
“premier shopping precinct in Malaysia”. Twenty five cities in the region were
assessed under five categories in the Globe Shopper Index which was created by
the Economist Intelligence Unit, commissioned by Switzerland-based shopping tourism
company Global Blue.
Positioning Malaysia as a duty-free shopping destination for
tourist goods is one of the three Entry Point Projects undertaken to increase
shopping receipts to 35 percent by 2020, under the Malaysia Tourism
Transformation Plan.
Imported goods that are not subject to custom duty at all
are readily available all over the country and not limited to duty-free zones.
Aside from 5 categories of products – cars, glassware, cigarettes, alcohol and
chocolates - all other products are tax exempted in Malaysia. Shoppers can look
forward to more varieties of imported goods at better prices. This move is part
of the Malaysian Government’s efforts to enhance the country’s position as a
destination for duty-free shopping. Through this effort, Malaysia hopes to
attract a wider range of principal brands to invest in the country. It also
facilitates lower and more competitive pricing of imported merchandise, giving
Malaysian retailers a competitive edge over retailers in other countries.
By: Vicky Karantzavelou
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