DRH reveals two new developments in Nusajaya.

27th March, 2013

DRH reveals two new developments in Nusajaya.

Key projects by Destination Resorts and Hotels (DRH) to boost Johor’s tourism and commercial sector

KUALA LUMPUR – Formed to be a catalyst of premier and integrated destination resorts in Malaysia, Destination Resorts and Hotels (DRH), is proud to announce two new premier developments under its investment portfolio – Traders Hotel and Little Red Cube, both located in Puteri Harbour, Nusajaya.

As one of the major leisure and tourism (“L&T”) investments located at the southern tip of peninsula Malaysia, these two developments undertaken by DRH will contribute immensely to elevate Puteri Harbour as the new destination of Johor.

Nadziruddin Basri, Managing Director of DRH said, “As a catalyst for the development of Malaysia’s L&T sector, this is a very exciting time for DRH. Last November, we announced our first integrated resort development in Johor; Desaru Coast. Today, we are proud to introduce Traders Hotel along with Little Red Cube, our key developments in Puteri Harbour – the jewel of Nusajaya. These developments will add to the leisure offerings in the region, stimulate the economy in the surrounding areas, create employment for our local talents as well as develop a pool of hospitality professionals.”

DRH has formed a strategic partnership with world-renowned Shangri-La Group, to operate the first international hotel brand in Nusajaya – Traders Hotel Puteri Harbour. Located at the waterfront marina, guests will be able to enjoy world-class facilities complemented with Traders signature warm hospitality. Traders Hotel Puteri Harbour boasts five multi-function meeting and event rooms including a banquet hall with the capacity to cater up to 600 guests. It also features key Traders signature facilities including a skybar lounge located on the rooftop overlooking the stunning Straits of Johor, three swimming pools, along with a spa and gym. In addition, it is fully equipped with a contemporary business centre, pre-function area and VIP room  to cater to local and international business and MICE travelers. To prepare for its opening in Q2 2013, the hotel has started its recruitment with more than 350 job offerings to professionals in the hospitality industry.

Within the same integrated development is Little Red Cube; a lifestyle and family entertainment complex covering over 4.2 acres that hosts a premium mix of retail, leisure, F&B and entertainment outlets. Its 88 lots are sprawled on two levels, consisting of a promenade that faces the harbour, offering a spectacular view of the Straits of Johor. Little Red Cube is also home to the newly opened Puteri Harbour Family Theme Park, an indoor theme park comprising Hello Kitty Town and Little Big Club, with the latest addition LAT’s Place that has recently opened its doors to eager diners to experience the first interactive dining experience within the region.

With a total investment of more than RM400 million, both Little Red Cube and Traders Hotel Puteri Harbour are expected to create over 1,000 employment opportunities and to bring in the 500,000 target visitors during the upcoming Visit Malaysia Year 2014.

“DRH’s portfolio is growing steadily and we are eager to share our latest projects as they unveil. Ultimately, our success is largely attributed to our collaborations with key partners, such as the Shangri-La Group. They share our strong commitment to further elevate the L&T landscape with world-class developments and innovative infrastructure in realizing the strong growth potential in our region. Today, we begin by catering to the booming commercial and tourism industry in Nusajaya, which is one of the five flagship development zones in Iskandar, Johor,” he added.

By: Tatiana Rokou

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